About Us

Our Mission

Anthony Ricciuto is a Sports Nutritionist, Strength and Conditioning Coach, writer, and marketing consultant that has been in the industry for over 25 years. He specializes in body transformations, sport specific strength training, Holistic Health, and Longevity/Anti-Aging.

He is a Three-Time World Teenage Powerlifting Champion and World Record Holder. He started competing at the age of 14 and won his first World Championship by 16 years old. As a competitor he has been featured in several different magazines and newspapers for his competitive success.

His clientele include numerous I.F.B.B. Pro athletes, World Champion Powerlifters, Olympic competitors, Jiu-Jitsu World Champions, Professional Boxers, WWE Superstars, and World’s Strongest Man Champions. He is also known in the industry for getting numerous Models and Actors ready for magazine photoshoots and movie roles. He has consulted with over 100 World and National Champions from a wide variety of sports. While many coaches are confined to a niche within one sport, Anthony has shown success in producing World Champions from a multitude of different genres ranging from physique competitors to full contact fighters to strength athletes.

He has had over 500 articles featured in numerous international publications during this time. This short list of magazines includes High Times,  Musclemag International, Oxygen, Ironman, Muscular Development, Powermag, Flex, Muscle and Fitness, Powerlifting USA, Exercise for Men Only, Natural Bodybuilding and Fitness, and Powerlifter Today to name just a few. He has written under his own name as well has ghost written articles for Pro Bodybuilders, Doctors, and Sport Celebrities. This includes question and answer columns, interviews, articles, and research content.

He was also the Sports Nutrition Editor for Powerlifting USA magazine for 12 years and Sports Supplement Editor for Muscular Development. He is also the creator of Muscular Development Canada which brings Online Canadian content to the rest of the bodybuilding world. Anthony has also been featured in several books by other authors including God-Given Foods Eating Plan by Gary Zeolla, and Stand Your Ground: Building Honorable Leaders the West Point Way by Evan Offstein.

Anthony has also been in the sports supplement industry since 2000. His company provides marketing consultations to up and coming as well as established sports supplement companies. This includes single page ads, long copy advertorials, athlete photoshoot choreography, interviews, and much more. A few of the companies include Blendtec, Maximum Human Performance (MHP), Muscle Meds, MuscleTech, Isatori, GNC, Betancourt Nutrition, Gaspari Nutrition, Hi-Tech Pharmaceuticals, Optimum Nutrition, GAT, Controlled Labs, Ronnie Coleman Signature Series and Twinlab.

Have no product in the cart!